How to Use Email Marketing to Skyrocket Your Sales & Increase ROI

Did you know that for every $1 you spend on Email Marketing you can expect an average return of $32. Email Marketing is one of the most profitable marketing solutions and highest ROI.

If you are a complete newbie and wondering how you can incorporate Email Marketing into your business then you should be having a form on your website (in case you still haven’t created a contact form then you can use WPForms to create amazing contact forms, registration forms and make use of Active Campaign as the Email Marketing tool to carry out all the Email Marketing activities.

In order for these two solutions to work in combination like charm you will need to purchase WPForms Elite so that you can collect leads and then increase your sales.

WPForms facilitates easy integration of Active Campaign with WordPress websites. In order to get leads from your website you need to have contact form on your website in combination with an Email Marketing tool.

Let’s get to know about both the tools we are going to use to skyrocket our sales and revenue.

For the uninitiated, WPForms is one of the best drag and drop form builder for WordPress websites which makes it easy for website owners to create contact forms in minutes. WPForms has several inbuilt templates and addons which you can make use of, to create awesome contact forms and achieve different functionalities.

Active Campaign is one of the most popular Email Marketing and marketing automation tool out there in the Email Marketing industry and preferred by major corporations and small businesses alike. You can create a series of automated emails and do lead nurturing and increase your changes of conversions.

Now that you have acquainted yourself with these two tools let’s proceed further and look at the implementation on how to integrate WPForms and Active Campaign.

Step 1: Install the WPForms Plugin

In order to install the WPForms plugin follow the below given steps

Navigate to your WordPress dashboard

Go to the Plugins section –> Add New

Adding a New Plugin to WordPress

Once you click on Add New you will come across a screen. In the search box type “WPForms” and then you will come across a screen similar to this one.

Now click on “Install Now” and then Activate the Plugin

Once you are done with the activation you will be asked for the License Key

Where to find the WPForms License Key

Navigate to your WordPress Dashboard and then go to the WPForms section –> Settings

Once you click on Settings you will get a window on the right hand side. Keep on scrolling down until you find the License Key section. You will come across a screen that’s similar to the one shown below

In case you have purchased the WPForms Pro plan then you can find the license key in the account which you used to purchase WPForms subscription

Step 2: Install the Active Campaign Addon 

Navigate the WordPress dashboard–> Click on the WPForms section –> Now go to the Addons section

WPForms Addons

Once you click on Addons section you will come across a collection of all the addons provided by WPForms. Keep scrolling below on the Addons page until you come across the Active Campaign Addon. Now you have to install Active Campaign Addon.

Now install and activate the Active Campaign addon. Now that we have installed and activated the Active Campaign Addon we have integrated WPForms and Active Campaign. In the next step we will have to create a form using WPForms.

Step 3: Create a Newsletter Signup form Using WPForms template

Important Pre-requisite:

You will have to buy the Elite Plan of WPForms in order to make use of Active Campaign Addon

It is important that you make sure that you have the WPForms Elite license before we proceed further.

WPForms has several inbuilt templates which you can make use of while creating forms but for the sake of this tutorial we are going to make use of the inbuilt Newsletter Signup form template.

Follow the below given steps to create a new donation form.

Navigate to your WordPress dashboard –> Go to WPForms –> Add New

When you click on Add new you will come across several WPForms templates choose Newsletter Signup form template from the list

Once you click on “Add New” you will come across a list of all the templates provided by WPForms. Keep scrolling until you find the “Newsletter Signup form” (shown in the below screenshot).

Once you mouseover on the Newsletter template you will come across a screen similar to the one shown below

Once you click on “Create a Newsletter Signup Form” you will come across a form similar to the one shown below. You can customize it as per your own requirements. If you want you can add additional fields from the left hand side elements bar by dragging and dropping them on the form present on the right hand side.

As we stated earlier you can customize the above form as per your requirements. Once you are done with the changes click on the Save button as you can see on the right hand side. (as shown in the above screenshot)

In the next steps we will configure the form settings

Step 4; Customize the Form Notifications

Now there are two aspects to the Form Notifications that you should be aware of

1. Once the user submits a form you should get some kind of notification that the user has submitted the form – You will get an Email notification whenever someone submits a form on your website. This is a good practice that should be followed so that you will be updated on any potential leads you get.

You will have to setup the Form notifications and provide your Email address

2. Once the user has submitted the form they should get a notification that their form has been submitted successfully.

YOu can make use of the Smart tags feature in order to send personalized email notifications to your site visitors.

Step 5: Configure the Form Confirmations

Form confirmations are a set of actions that should happen immediately and automatically once the user fills out a form. There are 3 kinds of form confirmations WPForms provides which we have enlisted below

1. Redirect – Once the user has submitted the form on your site you can redirect them to any page of your choice by utilizing the Redirect. You can take the user to any entirely different site altogether if you want.

2. Display Page – Once the user submits the form you can automatically redirect them to a display page something similar to a Thank you Page.

3. Message – This is the default message that a user gets when they submit the form on your website. You can even customize this message as per your needs.

Below we have shown an example of how you can send confirmation message to your user once they have filled out the form.

In order to create a confirmation message click on the “Confirmations Tab”

You can customize the confirmation message as per your requirement. If you want, you can redirect the user to a Thank you page and display a message by making use of the Go to URL (Redirect) option.

As an Email Marketer you should follow the best Email Marketing practices. Create a series of Emails that you would be making use like – Welcome Email, then 2nd Email would be about introducing your company/individual/ organization (remember don’t sell things here). You should be educating your audience and providing them value and then after 3rd or 4th Email you can bring your product/service into picture.

Now it’s time to Integrate Active campaign and connect the Newsletter Signup form which we just created in the earlier steps.

If you haven’t bought the Elite license of WPForms then you will not be able to make use of the Active Campaign Addon. In such cases you will come across something similar to this.

Important Pre-requisite:

You will have to buy the Elite Plan of WPForms in order to make use of Active Campaign Addon

Step 6: Connect Active Campaign With Your Form

Follow the below given step in order to connect Active Campaign with your form

Go to the Marketing tab which is present on the extreme left hand side section (refer to the below given screenshot)

One of the most important thing that you need include inside your Active Campaign form is the GDPR Agreement field.

Once you have chosen Active Campaign in the above step then click on “Add New Account

Once you click on Add New Account you will come across a screen similar to the one shown below

activecampaign info

You need to fill out all the details as shown in the above screenshot.

Active Campaign Account Name – you can add any name you like. This is for internal use only.

Active Campaign API URL and key – IN order to find the API URL and key login to your Active Campaign account

Once you have logged into your Active Campaign account go to the settings section (which will be present on the left hand sidebar).

activecampaign settings page

Once you click on Settings option an additional menu will appear. Now click on Developer as shown in the below screenshot. Once you click on it you will come across the API URL and Key

open developer page

Copy and paste the API URL and key (which was requested in the previous steps). Once you are done copy pasting the API URL and key then click on Add (as shown in the below screenshot)

add new activecampaign account to wpforms

Now your Active Campaign is connected to WPForms. Let’s proceed to the next step

In the popup that appears, enter a nickname for this form (something like Newsletter Signup will work) and click OK. You’re the only one who will see this. This nickname will be especially helpful if you want to connect this form to multiple email lists.

name activecampaign form connection in wordpress

Now, more settings will show up.

activecampaign form settings in wordpress
  • Select Account: Choose from any of the ActiveCampaign accounts you’ve connected.
  • Action to Perform: This is where you’ll select the action you want taken when a user fills out this form. The option selected here will also determine which additional settings are displayed.

Under Select Account, choose your account then under Action To Perform, choose Subscriber: Create or Update. Now, complete the rest of the fields that populate.

create or update activecampaign subscriber in new wordpress form

Here are some more details on each field:

  • ActiveCampaign List: Choose from your available mailing lists. If you don’t have a list yet, check out ActiveCampaign’s doc on how to create one.
  • Subscriber Email: Choose an Email field from your form. If you’re updating an existing subscriber, then this should be their old email address.
  • New Subscriber Email: Only use if updating an existing subscriber. Choose the Email field from your form that includes the updated email address.
  • Subscriber Status: This status will be automatically assigned to all subscribers from this form. For more details, please see ActiveCampaign’s tutorial on status options.
  • Tags To Add: Add any tag(s) from your ActiveCampaign account to this subscriber. See ActiveCampaign’s tutorial for more details on using tags.
  • Tags To Delete: Remove any default tags, or (if updating an existing subscriber), remove specific existing tags.
  • Note: Automatically add a note to the subscriber.

For more details on the other Actions To Perform options available such as Unsubscribe and Delete, or if you’d like to add the optional Event Tracking, please see our complete documentation on how to install and use the ActiveCampaign addon with WPForms.

When you’re ready, click the Save button in the top right corner.

save activecampaign form settings

Congrats! Your form has been created. The last step is to add your ActiveCampaign form to your WordPress website.

Step 7: Adding the Newly Created Form to Your WordPress website

Add a New Page to your WordPress website

Navigate to your WordPress dashboard –> Pages –> Add New

Once you click on Add New a new blank page will appear, now give a suitable name to your page something like Contract or Service Agreement

If you are using a Block editor then click on the + sign (Refer to the screenshot shown below)

Now in the search box search for “WPforms” you will immediately see the WPForms element pop-up (Refer to the below screenshot)

Once you click on WPForms as shown in the above screenshot, you will be presented with a Drop down option (as shown below). Choose the appropriate page which you have created from the Drop down section

In your case it would your Newsletter Signup Form which you created in the above steps (choose that one from the drop down).

Once you have chosen the appropriate page then click on Publish in order to make the page live on your website.

If you want to take your business to the next level and increase your sales and ROI then you should certainly get WPForms Elite and Active Campaign

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