How to Track Email Open Rates and Link Clicks

Do you want to track email open rates and who opened your email or clicked on the Emails inside the links? Are you wondering if there’s any solution that tells you if the emails from your site are opened or clicked on? What if we told you that tracking email opens and link clicks were just fingertips away? Let’s deep dive and see how we can track email open rates and link clicks using a WordPress plugin

One of the most popular ways to track email open rates and link clicks is a WordPress plugin called WP Mail SMTP, which is one of the products of WPForms (one of the most popular drag and drop builders for WordPress). WP Mail SMTP is one of the most popular WordPress SMTP plugin.

If you are Pro customer of WP Mail SMTP then you can track the email open rates and link clicks at your fingertips. By utilizing the feature inside WP Mail SMTP you can get an idea if your emails are being opened if the users are clicking on the links inside the email.

Morever, you can also make out if your emails are delivered successfully in the first place. Forget about tracking email opens, you should first ensure that your emails are being delivered successfully. Below we have shown one such example which shows the various parameters, e.g if the email was opened, if there were any link clicks.

This is a great feature that businesses should leverage because when you come to know if the emails have been delivered or not, opened or not then you can create an email follow-up sequence.

WP Mail SMTP makes sure that your emails are authenticated properly and sent via trusted third parties and delivered successfully to the user’s inbox. Below we have shown how WP Mail SMTP ensures the successful delivery of emails.

So, WP Mail SMTP helps you not only successfully deliver emails to the user’s inbox but you can also track email opens as well as link clicks.

This feature is especially useful if

  • – You send sales emails or mailshots from WordPress
  • – If you run a membership site on WordPress, offer courses, and want to check if users are opening your emails or not

Wouldn’t it be cool to know if the links inside the email you sent were actually being clicked or not. This way you can also do the upselling as well. If you are an affiliate marketer it comes even more important to track email opens and link clicks.

Let’s have a look at the implementation on how you can configure WP Mail SMTP in order to track email opens and link clicks.

Important Note:

In order to track email opens and link clicks you will need to upgrade to the PRO version of WP SMTP Mail

Once you have got the Pro subscription of WP SMTP mail then you will need to install and activate WP SMTP Mail plugin

Step 1: Install and Activate WP SMTP Mail WordPresss Plugin

Follow the below given process in order to install the WP SMTP Mail WordPress plugin

Navigate to your WordPress dashboard

Go to the Plugins section –> Add New

Adding a New Plugin to WordPress

Once you click on Add New you will come across a screen. In the search box type “WP SMTP Mail” and then you will come across a screen similar to this one.

Now click on “Install Now” and then Activate the Plugin. Enable

Step 2: Enable the Email Tracking Settings

Once you have installed and activated the plugin it’s time to enable the settings in order to track the Email opens and link clicks.

In order to do this, go to WordPress dashboard then go to WP SMTP Mail settings section and click on Email Logs and then enable/ check the boes which state “Open Email Tracking” and “Click Link Tracking”. Refer to the below given screenshot which showcase these settings.

Once you have enabled both these options then the plugin start monitoring the email conversion related stats for the HTML emails sent from your WordPress site.

All that you need to do is keep a track of these email opens and link clicks on a regular basis by going to the dashboard. You can perform A/B testing with subject lines and images, email copy to see if there’s an improvement in email opens and link clicks.

Resending WordPress Emails

In case there are instances wherein you may want to resend certain emails you can do so by making use of the resend feature. This feature is available only for Pro users

You can send it to the original recipient or to some other email if you want

Besides this, if you want to resend bulk emails in 1 click you can do send by making use of the Bulk resend option. This is a very handy feature that you use while doing email follow-ups.

Even if you send bulk emails you don’t have to worry about your site slowing down. WP SMTP Mail makes use of queuing feature which will stagger email sending so your site won’t slow down irrespective of the number of emails you send.

Save Attachment

Do you want to save attachments in WordPress while you send emails? WP SMTP Mail makes it super easy for you to save attachments while you send emails from your WordPress website.

You don’t need to worry about email attachments occupying disk space. Once you clear the email log you can also get rid of the attachment.

EML Export Feature

In the earlier versions, there was a feature to export the email logs in the form of CSV and XLSx. But it would have been great to see the emails in the original form and this is exactly why WP SMTP Mail introduced the EML Export feature.

Using the EML export feature you can export individual emails in the form of EML files and open them in any email client like Apple Mail, Outlook, Thunderbird, etc. You can also bulk export EML files in the form of ZIP.

The most important benefit of viewing EML files is that you can get a true picture of how exactly the email which was sent looks like. This way you can make sure that the email templates look the way they intended.

Below we have shared a video which talks about the EML export feature.

Aggregated Email Log

If you own multiple sites and thought it is tedious to login into every site to see the reports then there’s some good news for you. WP Mail SMTP has introduced a new feature using which you can check all the email logs of your subsites in 1 place.

So what are you waiting for? Get the Pro subscription of WP SMTP Mail and start tracking your email opens and link clicks today

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