How to Easily Set up Form Conversion Tracking in Google Analytics

Are you tracking the form conversions from your website? Do you want to know which form on your website is bringing in more conversions? In order to know these details you need to setup form conversion tracking. It is of utmost importance to setup form conversion tracking so as to gain insights as to which marketing campaigns brought in the maximum number of leads. In this article we will tell you how to set up form conversion tracking in Google Analytics.

Form conversion tracking is important to implement because you get an idea about which forms on your website are converting well and which aren’t

By default, you cannot track form submissions in Google Analytics you have to set it up manually. If you were to setup form conversion tracking in Google Analytics all by yourself it would be a tedious job to do so. In this article we will tell you how to easily setup form conversion tracking by making use of a WordPress plugin called Monsterinsights which makes it super easy to setup form conversion tracking in Google Analytics as it automatically tracks all form conversions as events. The best thing is that you don’t need to do any kind of coding or any kind of manual setup.

Monsterinsights has Forms addon that makes it super easy to setup form conversion tracking in Google Analytics.

Important Pre-requisite

In order to make use of the Forms Addon you will need to buy Monsterinsights Pro plan

In order to track form conversion we will first have to install the Monsterinsights plugin and then integrate it with Google Analytics ‘

The best part about installing Google Analytics on WordPress website using Monsterinsights is that you don’t have to play around complex coding. So if you had a thought on your mind that you will have to hire a developer to get this done you don’t need to get into all of those hassles. You can do it yourself by simply following the methods and steps given in the article.

The best part is that you can get all the Google Analytics setup process done in a matter of minutes, you don’t have to spend hours trying to get this done. Also, you don’t need to hire a developer just because you are not good at coding. Monsterinsights makes your life easy. 

Before we go ahead with the main process kindly ensure and check that you don’t have Google Analytics already present on your website. This is to ensure that you don’t get double traffic stats.

If you are not sure whether Google Analytics is already present on your website then you can check out this article

We assume that Google Analytics isn’t present on your WordPress website. The next steps would be basd on this very assumption.

Let’s get started with the step by step process on how to Install Google Analytics on WordPress website using Monsterinsights Plugin without doing any kind of coding (this is the best part that non-tech savvy guys like)

Step 1:

First of all you need to sign into your Google account. 

Step 2:

Go to Google, type Google Analytics and once you are on the Google Analytics website you need to click on Start for free or “Sign in to Analytics”. You can refer to the below given screenshot.

Pre-requisite for Step 3

You need to have a Gmail account in place so as to sign-in to Google Analytics. If you have an existing Google account proceed to step 3. If you don’t, then you need to create a Gmail account. In today’s date most of us have a Gmail account but if you are amongst those users who use a yahoo or Hotmail account then you need to get a Gmail account. 

We assume by now you have a Gmail account. Let’s proceed to Step 3

Step 3: 

In this step you have to ensure that you are logged in to your Gmail account. As shown in the second step click on “Set up for Free” or whatver is the relevant option that you see to sign up or Get Started.

Once you click on “Set up for Free” you will get a screen similar to the one shown below wherein you will be asked to enter your Account Name.

What to Add in Google Analytics Account Name

You can add your Project name over here or anything you like (Make sure its something that makes sense). Keep the rest of the check boxes checked only.

Once you enter your Account Name click on Next (Remember keep these boxes checked (Recommended).

Once you click on Next you will come across a screen similar to this one.

If you notice the above screenshot you will notice that we have highlighted the text related to Google Analytics 4 Property. This has been recently introduced by Google. You can read more about Google Analytics 4 Property from this link

If you aren’t comfortable using Google Analytics 4 you can also setup Universal Analytics.

Once you have decided which type of property you want to go ahead with. Choose whichever you prefer. For the sake of this tutorial we are planning to go ahead with the Universal Analytics option (if you want to try out Google Analytics 4 property option feel free to do so).

As we said above for the sake of this tutorial we are planning to go ahead with the Universal Analytics option. To get that option you will have to click on the “Show Advanced Options” as highlighted in the above screenshot.

Once you click on “Show Advanced Options” you will get a screen similar to the one shown below

Depending on your requirement you can choose one option from the two options shown in the above screenshot. Make sure to toggle the switch as shown in the above image on the right hand side

Once you choose your preferred option, click on Next as shown in the above image.

Once you click on the Next button you will come across the below given screen.

As shown in the above screenshot you will have to choose your Industry from the Drop down, your company size and the metrics which you want to make use of – Select the checkboxes which are relevant as per your requirements.

Once you are done with the above process then click on the Create button as shown in the above screenshot. Once you click on the Create button you will come across Google’s Terms dialog box. Kindly accept the terms once you are done reading all the terms and conditions stated.

Once you have accepted the Terms and conditions you will come across the Tracking ID Screen as shown in the below screenshot if you have chosen Universal Analytics and not Google Analytics 4 Property.

Thus we are done with the initial setup of Google Analytics and we will go to the second part which is installing Google Analytics on WordPress website using the Monsterinsights plugin

Let’s get started with the next set of steps. There are two ways you can install Monsterinsights.

1. By going to their official website and downloading the Plugin and Installing & Activating the plugin

2. Going to the WordPress Dashboard and installing & Activating it from the plugins section.

For the sake of this tutorial we are going to go ahead with the second option.

Step 1: Navigate to your wordpress Dashboard and choose the Plugins Section.

Step 2: Now when in Plugins click on Add New .

Plugin Section Inside WordPress Dashboard

Once you click on “Add New” you will come across a screen similar to the one shown below

Install Monsterinsights Plugin

Step 3: In case you are wondering which plugin should you install (as shown from the above image) you are supposed to the Install the one on the left hand side. Click on “Install Now”

Step 4: Once you have installed the plugin you will have to “Activate” the plugin

Once you activate the plugin you will come across a screen as shown below

Step 5: Click on “Connect Monsterinsights and Setup Website Analysis”

Step 6: Once you click on “Connect Monsterinsights and Setup Website Analysis” you will be redirected to the Monsterinsights Setup wizard. Let’s go step by step.

Once you click on Save and Continue you will see the option of “Connect Monsterinsights with WordPress” (refer to the screenshot below)

Connect Google Analytics with WordPress Using Monsterinsights

Once you click on “Connect Monsterinsights” as shown in the above screenshot you will be redirected to authenticating your Google Account. In this step you will be giving access to Monsterinsights. (Refer to the screenshot below)

You can choose your Gmail account. Once you select your Gmail account you will get a screen similar to the one shown below wherein you will give access to Monsterinsights

Click on Allow in order to grant access to Monsterinsights. When you click on Allow you will come across a screen like the one shown below

Once you click on “Complete Connection” you will come across a screen as shown below stating that you have connected Monsterinsights

Post this we will go ahead and do the Setup Wizard for Monsterinsights, you can check the recommended settings.

Step 1 of the Monsterinsights Configuration Process. Now you can choose one of these options – Which category best describes your website?

Monsterinsights Setup on WordPress & configuration

Once you have chosen a suitable category as per our requirement then you can click on “Save and Continue”

Once you click on “Save and Continue” you will come across a screen as shown in the below screenshot.

Once you are done installing and integrating Google Analytics with Monsterinsights we will have to install the “Forms” addon.

3. Install Forms Add-on

In order to install Monsterinsights Forms Add-on kindly follow the below given steps.

1. Navigate to your WordPress dashboard

2. Go to Insights–> Addons (as shown in the below screenshot)

Once you click on Addons you will come across several Addons which are provided by Monsterinsights. Out of these addons you have to choose the “Forms Addon” we have shown a screenshot below

Once you have installed and activated the Forms addon then no further configuration is needed.

You can see the form conversion data right inside your WordPress dashboard. In order to see the stats about Form conversion navigate to your WordPress dashboard –> Insights –> Reports and then click on the forms tab

In the form conversion report you will get an idea of the form impression and the conversions obtained for that particular form.

Just now we had a look at one of the easiest ways of doing form conversion tracking which was by making use of Monsterinsights plugin.

Note that you need to buy Monsterinsights’ Pro version in order to make use of the Forms addon inside Monsterinsights

Method 2: Tracking Form Conversions as Event Goal

In this method we will create event goals in Google Analytics. Follow the below given steps in order to create an event goal in Google Analytics.

Login to your Google Analytics account (in case you don’t have one it’s time to create one).

in case you have already logged in to your Google analytics account then go to Admin section (Refer to the settings (gear) icon on the bottom left hand side corner, as shown in the below given screenshot.)

Now tap on the Goals section and you will come across a screen similar to this one. Click on “New Goal” as shown in the below screenshot.

Once you click on “+New Goal” you will come across the configurations for creating a new goal.

Give a suitable name to your goal and choose the type as “Event”. In our case we have named our Goal as “Contact Us Form submissions”

In the next steps you will have to give details about the event like category, label etc

Once done with all the configuration you can click on Save

To determine the Event Label, visit the page where your WordPress form is located. Then right click your form and select Inspect.

right click on the page, then click on inspect element

You can now find the form id, as shown in the screenshot below. MonsterInsights uses the form id as an Event Label in your Google Analytics.

determine form id

In case you want to see the form submission you will find them under Behavior –> Events –> and the rest of the categories under events

You can then look at Overview report and look for Forms section there you will get idea about the form submissions.

We hope you enjoyed reading this article. In case you want to make form conversion tracking easy for you make sure that you get the Pro plan of Monsterinsights as the free version doesn’t support the Forms Addon.

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