If you own a business, then you might be wondering how marketing automation helps you. Marketing automation has changed the way of promoting the business without spending hours to do all the things.
The key to becoming successful online is to find the right marketing system and software to use. One of the biggest questions that I have received from others trying to promote their business online is how marketing automation helps you.
Marketing automation allows you to run your business without having to be present. Many people think that running a business is a full-time job. It’s much easier to run a business when you don’t have to be in front of your computer all day. This is where marketing automation comes into play. Marketing automation will make sure that you never miss a beat while you are promoting your business.
Marketing automation is a great way to grow a business when you don’t have the time to do all the things. When you use automation tools, you can spend more time building relationships with your clients and growing your business.
Email marketing is one of the main features of marketing automation. Automating the entire email process allows you to send out one email to a list of customers at a time. Instead of writing dozens of emails to promote your products or service, you can attach a link in each email and forward it to your customers.
Sendinblue is one of the best tools that provide you with many automation features in a single place. We can easily use Sendinblue by connecting to wp forms through API. We can use Wpforms to collect information from website visitors, and Sendinblue sends automated emails directly without your presence.
How to Use Sendinblue and WPForms to Improve Email Marketing
Sendinblue is an excellent method for managing email marketing campaigns. It has many features, including SMS, landing pages, Facebook ads, CRM, and the ability to send trigger-based and transactional emails.
You don’t have to be worried if you’re unsure how to use Sendinblue for your email marketing needs.
We’re here to help you today to give you an exact idea of how it works.
With their Sendinblue addon, WPForms has made it easy for you. You can easily subscribe, unsubscribe, remove users from lists, and monitor events with the Sendinblue addon.
What is WPForms
WPForms is a WordPress plugin that uses a drag-and-drop form builder to help you design beginner-friendly WordPress forms in minutes. The forms you create with WPForms are mobile-friendly and simple to embed. You can create contact form, payment form, Email subscription form, Registration form.
How to Integrate Sendinblue and WPForms
You will need to install and enable the WPForms plugin on your WordPress website to get started.
Step 1: Install the WPForms Plugin
In order to install the WPForms plugin follow the below given steps
Navigate to your WordPress dashboard
Go to the Plugins section –> Add New
Once you click on Add New you will come across a screen. In the search box type “WPForms” and then you will come across a screen similar to this one.
Now click on “Install Now” and then Activate the Plugin
Once you are done with the activation you will be asked for the License Key
Where to find the WPForms License Key
After purchasing the license key of WP forms, open the wordpress dashboard, go to wp forms and choose settings to enter the license key you purchased.
Step 2: Install the SendinBlue Addon
As stated earlier you will need to install the Sendinblue addon.
In order to install the Sendinblueaddon follow the below given steps
Navigate the WordPress dashboard–> Click on the WPForms section –> Now go to the Addons section
Once you click on Addons section you will come across a collection of all the addons provided by WPForms. Keep scrolling below on the Addons page until you come across the Sendinblue Addon. Now you have to install Sendinblue Addon
Next, click Addons in the WPForms option and search for Sendinblue addon in the search bar, click on the Install Addon button, and wait until it is successfully activated.
Once the Sendinblue addon is activated, we need to connect it with the Sendinblue account. To connect, go to WPForms settings and click on integrations
Then, press the Add New Account button under the Sendinblue option to add your account credentials.
Once you click on “Add New Account” you will come across a screen similar to the one shown below wherein you’ll need to add your Sendinblue account API key, as well as a nickname for the account.
Now, you will need to fill in the appropriate fields, i.e. Sendinblue API key and user nickname, to connect your account.
You would need to log in to your Sendinblue account to find your API key. Once logged in to your account, click on your name in the top right corner, then on the SMTP & API.
Under the API keys, you’ll find your unique API key.
Now copy this key and paste it to the required fields on your WPForms Settings tab. Also, add a nickname to your Sendinblue Account Nickname field. Refer to the below screenshot
Once you have filled in the necessary information, press the Connect to Sendinblue button.
When it’s completed, you’ll see the Green Connected button next to your Sendinblue integration.
Adding a Sendinblue Integration to Your Forms
Now you can create a new form, or you can modify the existing form.
In order to connect Sendinblue to any of your forms follow the below given steps
In the form builder, go to Marketing >> Sendinblue and press the Add New Connection button.
Clicking this button will open an overlay where you can give a nickname to this connection. You can enter any nickname you wish, as it is for internal reference only.
In case you have more than one SendinBlue account connected to WPForms then choose the one would like to use from the Select account dropdown.
Under the Action to Perform choose the action you want to happen when user fills out the form. In our case we will use the Subscribe as the “Action to perform”. You can refer to the below given screenshot to get an idea
Fill all the required fields mentioned below.
· Select account– If you have more than one Sendinblue account linked to WPForms, choose the one you want to use.
· Action to perform– Select the action you want to take when people submit the form.
· Email- Choose the WPForms area that will be used to store the subscriber’s email address.
· List– Choose the Sendinblue email list to which the subscriber should be added.
Under the Custom Field Name portion, you can also map any custom fields you’ve added to your Sendinblue account.
When you’ve finished configuring all of the options, hit the ‘Save’ button at the top of the page.
You will now proceed to add your form to your website.
How can you quickly grow your email list With Sendinblue and WPForms
People are continually trying to find ways to get more leads, but they can’t seem to figure out the best way to go about doing it. It seems like everyone is using their list building services, but they still aren’t having much luck with it.
The first thing you need to understand is that people only stay with you only if your information is helpful. Before you start sending out emails to them, you have to capture their interest. This is where the capture pages come in. You have to present something nice for people to retain their attention. The best way to entice people to your list is by offering them something for free. One of the most effective giveaways includes free eBooks or printed documents, or even a free video or audio recording.
You can also build your email marketing list to add a form to all of your website pages. This is great because now you have an opportunity to capture the names and email addresses of your subscribers. Then, you can email these people every few days, or at least every few weeks.
When you consider Sendinblue’s email marketing capabilities integrated with WPForms, this can be a fantastic way to collect emails and organise your email marketing strategies. You will automate your emails using the platform’s options to increase revenue and conversions to the website. Often, keep in mind that this is a very low-cost combination that can yield great results!
The article is written by Mavireddy Kishore who is a Digital Marketer by profession.