How to Boost Your Site speed and Improve Google Rankings

Google has recently confirmed that in May 2021 they are going to include Core Web Vitals as one of the ranking signals for search results. It means that Core Web Vitals would be taken into consideration to determine a website’s ranking on search engines.

It is of utmost importance that your website should load quickly. Think about it for a minute! If a website is taking more than 10 seconds to load will you stay on that website? The obvious answer is NO and that is what we are going to discuss in today’s article “How to Boost your Site speed and improve Google Ranking by improving the page experience, user experience and Core Web Vitals

What if you could monitor your site speed on a regular basis right inside your WordPress dashboard? When you monitor your website speed on a regular basis you can get detailed insights on how to make it even faster. There’s an amazing WordPress plugin called Monsterinsights which can help you achieve this functionality.

Let’s try to understand the complete picture

As we stated earlier Google confirmed that the Page experience update is all set to launch in May 2021. This update takes into consideration the user experience into consideration for ranking search results.

In order to evaluate a website for the page experience update Google stated that they would take into consideration set of signals explained below

– how quickly a page loads (this is the most important factor)

– Is it a mobile-friendly and responsive website

– Is the website secured (HTTPS)?

– Are there any intrusive interstitials or pop-ups that could impact

All of these terms fall under the term Core Web Vitals referred to by Google

You can improve the Core Web Vitals as well as your website by constantly referring to Site Speed reports feature by Monsterinsights.

You don’t have to scratch your head wondering which is the element that is leading to the increased page load time. The Site Speed Report by Monsterinsights makes your life a lot easier. We will also see how you can improve Core Web Vitals by making use of Site Speed Reports inside Monsterinsights.

The Site Speed Report feature by Monsterinsights provides detailed insights and recommendations as well as the steps that one needs to take in order to improve the website speed – How cool is that!

Pre-requisite:

In order to make use of the Site Speed Report feature you will need to buy the Pro license of Monsterinsights. The free version of Monsterinsights doesn’t offer the Site Speed report feature

Monsterinsights is one of the most popular Google Analytics plugin for WordPress which has tons of features that a website owner can make use of to improve their website performance. In this article we are going to talk about their new feature called Site Speed reports by Monsterinsights

So if you haven’t bought the Monsterinsights Pro license then you should get it by clicking on the button below before we proceed further.

Assuming that you have already bought the Monsterinsights Pro license let’s proceed ahead with the next steps

Step 1: Install and Activate the Monsterinsights Plugin 

So the first step is to Install the Monsterinsights plugin. For this you need a Monsterinsights Pro planFor this you need to visit the this link –> Get Pro plan

Once you have done the above step then login to your Monsterinsights account and go to the downloads section, there you will see a button “Download Monsterinsights” 

Once you click on the “Download Monsterinsights” button a ZIP file will be downloaded (might be downloaded to your computer). We would need this in the next steps

Now navigate to your WordPress dashboard and click on Plugins→ Add New 

Adding a New Plugin to WordPress

Once you click on “Add New” you will come across “Add Plugin [Upload Plugin]” option

Add a New Plugin

Once you click on Upload Plugin you will get an option as shown in the below screenshot.

Now you have to upload the ZIP file which you had downloaded to your computer. Once you have chosen the ZIP file then click on “Install Now”

Once you click on “Install Now” then you should Activate the plugin. Once you have activated the plugin you will have to enter the license key which you can find under Downloads when you login to your Monsterinsights account. Refer to the below given screenshot.

Step 2: Paste the License Key

Once you have found the License Key you will copy it and paste it inside the space provided for License key. Let us see how you can do that.

Navigate to your WordPress dashboard and navigate to the “Insights” section. Now click on Insights–> Settings (You can refer to the below screenshot to understand this step better)

Once you click on Settings you will come across a box wherein you have to enter the LIcense Key (refer to the below screenshot)

Step 3: Check the Site Speed Report

In order to check the Site Speed report navigate to your WordPress dashboard.

Go to Insights –> Reports

Once you click on Settings you will come across a Menu section similar to the one shown below (Click on the Site speed tab from the Menu)

Let’s have a look at what all you can achieve by making use of the Site Speed reports feature

Before we go ahead let’s have a look at what the Site speed report looks like and how to interpret the data present inside this report. (We already discussed in the above step where to find Site Speed Report inside Monsterinsights)

Site Speed report will give you a clear idea on how quickly your website is loading. Besides that you can also get a score of how your website is performing on a mobile or desktop device

Besides the above the Site speed report also gives you detailed insights on the following things (which you can derive insights from and make the necessary changes in order to improve the user experience

Server Response time – This is the time taken by the server to respond to a particular HTTP request and return the requested data

First Contentful Paint – First Contentful Paint measures how long it takes for the browser to load the first piece of DOM content. Now DOM content can include images, non-white elements <canvas>. FCP marks the time at which the first text or image is painted. It should ideally be between 0-2 seconds.

Time to Interactive (TTI) – This is the amount of time taken by a page to become fully interactive. A page is considered to be fully interactive when the page loads all the useful content and when the page responds to user’s interactions in less than 50 ms. One way to improve your TTI is by removing unnecessary Javascript or optimizing it.

Total Blocking Time – Simply put this metric measures the time total amount of time your webpage was blocked so even if there is any kind of interaction from the user’s end there would be no response for some time (which is ideally in ms). When any of the tasks runs for longer than 50ms the main-thread is considered to be blocked. If the main thread is blocked, your page won’t respond to user interactions like mouse clicks, or when keyboard keys are pressed.

In the below image we have tried to show these metrics for our website.

That’s not all, the Site Speed report by Monsterinsights also gives you recommendations on how you can improve your page load time.

Below we have shown the stats of another website and the metrics inside the Site Speed report. You can see that it also shows the recommendations to improve a particular metric, this way you don’t need to scratch your hand trying to understand which element is causing the increased page load time, the Site Speed report by Monsterinsights makes your life a lot easier

Site Speed Report Inside Monsterinsights

If you make proper use of the Site Speed Reports then there are good chances that you will be monitoring your website speed on a regular basis and improving it at the same time. if your website loads quickly obviously your users would have a good user experience with your site, naturally they might spend more time on your website and they might also check out the other pages on your website. If all of these signals are in your favor then there are chances that your website will rank in search results.

Also, if you take proper care of the other signals that we talked about above (refer to the green box above) then ultimately you would have a good chance of improving your ranking because the requirements of Core Web Vitals are met.

So what are you waiting for? Get the Pro License of Monsterinsights today and utilize the Site Speed report and improve your page load time and your website rankings in search engines

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