Did you know that Google Analytics script can actually slow down your site? In this article, we will tell you how to boost site speed by hosting gtag.js locally.
Back in 2020, Google had announced that Core web vitals would turn out to be one of the important ranking signals. Apart from this page speed is already a ranking factor as stated by Google.
If your website loads slowly then it will ultimately impact conversions. Websites with fast page load times are given preference in Google Search engine results pages and that is why it becomes important to make sure that your website loads faster.
There are several factors like heavy images, scripts, etc. that impact the page load time or overall site speed. Google Analytics script is one such element that can cause to slow down your website to some extent and that is why we are going to tell you about a solution that will help you boost site speed by hosting the gtag.js locally. The solution that we are talking about is a WordPress plugin called Monsterinsights
For the uninitiated, Monsterinsights is one of the most popular Google Analytics plugins for WordPress. It allows you to integrate Google Analytics with your WordPress website without getting into complex coding.
MonsterInsights analyzed the issue of gtag.js slowing down the website and has updated the way it loads so that things are lightning-fast for optimal Core Web Vitals scores. Monsterinsights has updated their Performance Addon to include the option to host your gtag.js script locally on your own server. This means you can make your load time as short as possible by reducing the number of external resources your website has to load. Additionally, their Performance Addon feature will automatically fetch the latest gtag.js file from Google every 24hrs to make sure it’s up to date.
When you host the gtag.js on your server locally then this helps in reducing the number of external resources that are requested and this way you can keep the load times as short as possible.
The best part about Monsterinsights is that you don’t need to hire a developer or a coder to achieve this functionality. You simply need to toggle the switch to enable the gtag.js to add the file locally.
Let’s deep dive into the actual implementation of how we can make use of Monsterinsights to boost site speed by hosting gtag.js locally. Monsterinsights will allow you to locally host your gtag.js on your server. This way the plugin scripts load faster.