WPForms & Zapier Integration

How To Automate Your Business With Zapier And WPForms

We live in a world where automation has become important for businesses. Do you want to automate your work and utilize that time for other things or make your personal life better? Who doesn’t love automation, everyone wishes if they could automate their business and spend some quality time with family or doing some recreational activities and save the energy which would have been utilized in doing those manual tasks.

By making use of marketing automation in your business you can do tasks in fraction of seconds which would have taken significant amount of time if done manually. Website owners have to work on several tasks in one go and that is why it is so important to incorporate automation as a part of your business. In this article we will tell you how you can automate your business with Zapier and WPForms 

Marketing automation has several benefits – you can save time (which is invaluable), money spent on doing manual work and much more. 

WPForms is one of the most popular WordPress form builder which comes with a drag and drop functionality. This form builder WordPress plugin is been used by over 3 million users.

WPForms can help you in creating contact forms, accepting payments on your WordPress website by making use of Paypal and Stripe addon. WPForms allows you to create awesome WordPress forms in no time and you can embed those on your Blog or WordPress website.

We have several articles about WPForms on our website which comprehensively cover all the aspects of WPForms, its features and everything that you need for creating awesome WordPress forms

WP Forms – The Best Drag and Drop Form Builder Plugin For WordPress

– How to Create a Digital Signature Form in WordPress Without Coding

WPForms offers several features and addons and one of those is Zapier addon using which you can connect your website forms with several web services. 

Now that we got to know about WPForms let’s go ahead and explore more about Zapier and what is it used for and how it can make your life easier by automating things.

What is Zapier and How it can automate your Business

Zapier is a powerful automation tool that allows you to connect your website and other properties with 1000+ web apps in order to automate your business and workflow so that you can utilize your time on other tasks.

You can collect data using forms on your WordPress website (WPForms is one of the best solution when it comes to creating WordPress forms). You can send this data to Zapier and then connect it with various Web apps like Salesforce or Google Sheets or whichever is the platform you wish to integrate with


You need to buy the WPForms Pro License in order to use the Zapier Addon feature as it is not available in the Free version

WPForms and Zapier Integration

Zapier allows you to send information between Zapier and WPForms within a matter of minutes without writing a single line of code. If you use several web apps for your website it’s good to have a way to connect them all and that is where Zapier comes into picture.

You can connect WPForms with Zapier even if you have no coding experience whatsoever. Zapier allows you to connect WPForms with 3000+ web apps so that you can automate your workflow

By using the Zapier addon available inside WPForms you can achieve the following 

  • Create a lead in Salesforce 
  • Get a Slack Notification (how cool is that!)
  • Create invoices on FreshBooks
  • Create a contact in HubSpot
  • Send text messages using Twilio
  • Add a Google Contact
  • Make a task in Trello or Asana
  • Add a customer in QuickBooks

If you haven’t got the WPForms Pro License we suggest that you get it by click on the below button. Only then will you be able to make use of the Zapier Add-on as the free version doesn’t support addon features. Once you upgrade to the Pro version of WPForms you will get access to all the addons inside WPForms which are powerful and can be used for various purposes.

In the following steps we would do WPForms and Zapier integration

Step 1: Install the WPForms Plugin

In order to install the WPForms plugin follow the below given steps

Navigate to your WordPress dashboard

Go to the Plugins section –> Add New

Adding a New Plugin to WordPress

Once you click on Add New you will come across a screen. In the search box type “WPForms” and then you will come across a screen similar to this one.

Now click on “Install Now” and then Activate the Plugin

Once you are done with the activation you will be asked for the License Key

Where to find the WPForms License Key

Navigate to your WordPress Dashboard and then go to the WPForms section –> Settings

Once you click on Settings you will get a window on the right hand side. Keep on scrolling down until you find the License Key section. You will come across a screen that’s similar to the one shown below

In case you have purchased the WPForms Pro plan then you can find the license key in the account which you used to purchase WPForms subscription

The next step would be install and activate the Zapier Addon

Step 2: Install the Zapier Addon 

As stated earlier you will need to install the Zapier addon.

Navigate the WordPress dashboard–> Click on the WPForms section –> Now go to the Addons section

WPForms Addons

Once you click on Addons section you will come across a collection of all the addons provided by WPForms. Keep scrolling below on the Addons page until you come across the Zapier Addon. Now you have to install Zapier Addon.

You have to install and activate the Zapier Addon. Once the addon has been activated we need to connect it to the Zapier account.

In order to connect to the Zapier account follow the below given steps

Navigate to your WordPress dashboard –> WPForms –> Settings

Once you click on Settings you will come across a tab called Integrations. Click on it and keep scrolling down until you come across Zapier

Now click on Zapier as shown in the above screenshot. Then you will come across an API key for your website which you will need to enter later on so keep this tab open only

Zapier integration Key

Make sure that you keep this tab open or copy your API key in your Notes section as we would need it in the later steps.

Now login to your Zapier account, if you don’t have one you can sign up for a Zapier account

Once you have signed up / logged in to your Zapier account then click on “Make a Zap” as shown in the below screenshot.

We need to create a Zap in order to integrate WPForms with other applications.

Once you click on “Make a Zap” then you will come across a screen similar to the one shown below wherein you will have to enter the name of your Zap and choose the app (in our case it would be WPForms)

Give an appropriate name to your Zap and then in the search Box type WPForms and then select WPForms

Once you choose WPForms and click on it you will come across a screen similar to the one shown below

Once you click on Continue you will come across a screen similar to the one shown below.

Once you click on “Sign in to WPForms” you will have to enter the API key which we had got in one of the previous steps

Note: In case you haven’t brought the Pro license then you will not have the API so if you still don’t have the Pro license of WPForms you need to buy it as you can’t execute the next steps without the Pro version

In case you already have the Pro license of WPForms you will be able to see the API key. Copy that key and paste it in the field “API Key” as shown in the above screenshot. Besides this you will also have to enter your website URL and once you have entered both these details then click on “Yes, continue”

Once you click on Continue you will come across a screen where you will be asked to choose the appropriate WPForms account.

Once you have chosen the account then click on Continue.

In the next step you need to choose the form you want to use from the dropdown

The last step in this Integration is to Find Data. This is where you can pull in sample entries in order to test your connection. In order to do this. click on Test Trigger

test connection in Zapier

If after clicking Test trigger things are working properly then you should be able to see form entries populate. Then click on Continue

Zapier form entries

Click on Continue. After this Zapier will ask you to Choose App and Event to which you would like to send your form details. The next steps will be dependent on the service you choose.

By now you might have got a clear idea on how to integrate WordPress forms using WPForms and the Zapier addon that comes along with it.

So what are you waiting for? Want to automate your workfiow using Zapier and WPForms then make sure that you get the Pro license of WPForms and start using it to automate workflows by using Zapier addon and connect it with over 3000+ apps.

We hope you liked this detailed tutorial on how to integrate WPForms with Zapier and automate your business and workflow so that you can concentrate on the other tasks.

Featured Image Designed by Ajay Dharaiya

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