How to Add a Google Analytics Stats Dashboard on Your WordPress website

Do you want to add Google Analytics stats dashboard on your WordPress website in order to see all the stats in a glance? If yes, then you will certainly like this guide wherein we tell you the exact steps on how to set up a Stats dashboard on your WordPress website 

Before we go ahead let’s understand the importance of a stats dashboard and why it is even needed in the first place. 

Why is a Stats Dashboard needed for your WordPress website?

There are several website owners who are caught up with several tasks but they want to keep a track of all the vital stats which they find in Google Analytics but most of them forget to check these important Google Analytics metrics on a regular basis

The primary reasons for this is 

– They have to go to a new website (Google Analytics) to check these stats on daily, weekly basis. Not everyone does this frequently

– Secondly, they have to dig in on a daily or weekly basis to find the metrics they need. Also, many business owners are novice to Google Analytics and find it really difficult to navigate around and find the exact metrics

The above case is observed in most of the Business owners who are novice to Google Analytics and find it a bit complex to explore Google Analytics. 

If you are a beginner then you might get overwhelmed looking at the several metrics inside the Google Analytics tool and you might get lost in trying to understand what those numbers are and what they mean.

For such people a stats dashboard would be the perfect solution. If they add a Google Analytics stats dashboard on their WordPress website they will see all the important stats in one place without any hassles as well as keep a track of the most important stats that matter to their business. 

Having a stats dashboard right inside of your WordPress dashboard section has several benefits

1. Find the best time to Publish a Blog post – Using the stats dashboard you can get real time stats as well as details about how many users are currently on your website, you can monitor this every hour in order to see the pattern as to when the users are highest during the day.

2. Identify the Traffic sources at a glance – If you make use of a stats dashboard you will get an idea of the traffic source, which basically tells you about where your users are coming from e.g Organic, Social, Referral, Paid traffic etc. This way you get an idea of which traffic source is fetching more traffic for you and which traffic source isn’t working in your favor.

3. Demographics Data – By utilizing the Stats dashboard you can also get an idea of the user’s demographics i.e their age, gender, their location (city, country). This way you can derive insights from the demographics data and utilize it for improving your campaigns.

Let’s look at the step by step guide guide on how to add a Google Analytics Stats Dashboard on your WordPress website. For this we would need the help of a WordPress plugin called Monsterinsights.

So let’s get started with the step by step approach on how to add Google Analytics stats dashboard to WordPress website by making use of Monsterinsights plugin which is the best Google Analytics plugin for wordpress websites

Step 1: Install the Monsterinsights Plugin

So the first step is to Install the Monsterinsights plugin. For this you need a Monsterinsights Pro planFor this you need to visit the Monsterinsights website and choose their Pro plan

Once you have done the above step then login to your Monsterinsights account and go to the downloads section, there you will see a button “Download Monsterinsights” 

Image Courtesy – Monsterinsights

Once you click on the “Download Monsterinsights” button a ZIP file will be downloaded (might be downloaded to your computer). We would need this in the next steps

Now navigate to your WordPress dashboard and click on Plugins→ Add New 

Adding a New Plugin to WordPress

Once you click on “Add New” you will come across “Add Plugin [Upload Plugin]” option

Add a New Plugin

Once you click on Upload Plugin you will get an option as shown in the below screenshot.

Now you have to upload the ZIP file which you had downloaded to your computer. Once you have chosen the ZIP file then click on “Install Now”

Once you click on “Install Now” then you should Activate the plugin. Once you have activated the plugin you will have to enter the license key which you can find under Downloads when you login to your Monsterinsights account. Refer to the below given screenshot.

2. Paste the License Key

Once you have found the License Key you will copy it and paste it inside the space provided for License key. Let us see how you can do that.

Navigate to your WordPress dashboard and navigate to the “Insights” section. Now click on Insights–> Settings (You can refer to the below screenshot to understand this step better)

Once you click on Settings you will come across a box wherein you have to enter the LIcense Key (refer to the below screenshot)

Once you have entered the license key the next step is to authenticate the Google Analytics account

3. Connect Google Analytics to your WordPress Website Using Monsterinsights

Once you click on “Connect Monsterinsights” you are basically authenticating your Google Analytics and connecting it with Monsterinsights so that your Google Analytics reflects in Monsterinsights

Connect Google Analytics to Monsterinsights

In the next step we will grant Monsterinsights the access to your Google Analytics account

Now we are all set to start monitoring our Google Analytics data right inside of your WordPress dashboard.

4. Go to Insights –> Reports –> Real Time

Once Monsterinsights has been granted access to your Google Analytics accont follow the below given steps in order to see the Google Analytics metrics right inside of your WordPress dashboard section

Reports inside Monsterinsights

Once you click on reports you will see a tab like the one shown below. Select Real time if you want to see Real time stats of your visitors. If you don’t want to check Real time report you can go ahead with the Overview section

Real time Reports in Monsterinsights

Once you click on Real time section you will get to see all the real time stats related to your website.

Let’s now monitor the other metrics. We have given the screenshots for the same.

Important Note: You need to have the Monsterinsights Pro version in order to check the Real Time stats, eCommerce related stats, details about Publishers report, Search Console, Dimensions, Forms tracking etc.

All the below given metrics you can see in one Dashboard but we have done a breakdown of each metric for your better understanding

1. Generic but Most Important Metrics

These are the most important metrics that appear inside your Monsterinsights dashboard inside your WordPress dashboard section.

2. Device Breakdown:

Device breakdown gives you an idea of the which devices the readers are using to browse your website and the internal pages

3. New Vs. Returning Users:

This metric gives you an idea of the percentage of New users (these are those visitors who are visiting your website for the first time Vs returning users (these are those users who returned to your website)

The returning visitors tend to engage more with your website thereby reducing the bounce rate. Ideally speaking every website needs both New as well as returning visitors.

4. Top 10 Countries

What if you start getting visitors from third world countries but they are not a part of your target audience. If you don’t monitor this metric then you are inviting trouble. It is of utmost importance to monitor this metric on a regular basis (atleast twice a week).

5. Top 10 Referrals

This is one of the most important metric you should keep a track of.

6. Top Performing Posts

By referring to this section you can easily come to know which posts on your site are getting the maximum traction and the ones which aren’t getting any or very less.

Important Note: As we said earlier these Metrics are available in one glance inside your WordPress dashboard and you will find them under Inisghts–> Reports section.

So what are you waiting for? Create a stats dashboard inside your WordPress website and start monitoring these vital Google Analytics metrics that matter for your business right inside of your WordPress website dashboard.

We hope you enjoyed reading the article as much as we enjoyed putting it together.

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